Cradle Coast Authority, Council & Government Tasmania

Western Wilds

Start to tell the wilderness story… 


The Western Wilds is a journey of discovery through powerful wilderness stories of western Tasmania, that will compel more travelers to explore western Tasmania; to stay longer and to spend more.  

The Western Wilds will be famous as the iconic Tasmanian Wilderness Journey, and the success of the Western Wilds can be elevated by the level of local industry and community engagement in its activation.

This pack has been put together to assist you to get started in this activation and includes:


Western Wilds – A Toolkit for the Industry
Western Wilds Brand Style Guide
Western Wilds Collateral

Western Wilds Story Telling TOOLKIT
Story Telling Plan Template




Western Wilds Brand - Getting Started
Western Wilds is all about discovery and the road less travelled.  Our compass logo tells a story about what makes us unique but also plays on the idea that there is only one direction to go – West.  We want travelers to get familiar with our brand and what it stands for.

The materials in this pack can be used in a number of ways to create a bond with travellers and encourage them to spread the word:
Apply the car sticker to your car and share the word as you journey far and wide.
Apply the decal in your business window so people can see you are part of the Western Wilds.
Apply stickers where you feel they will have high visibility i.e. your marketing collateral stands, in room compendiums, and menus.

Another great way to spread the story of the Western Wilds is to add the logo to your existing brand communications – your marketing collateral, brochures, website and social media platforms. 


The Western Wilds Project is a major initiative of Tasmanian State and Local Government and all levels of the tourism industry. Tourism Industry Council Tasmania (TICT) has coordinated the project with the Cradle Coast Authority and Destination Southern Tasmania along with the Tasmanian Government, through Tourism Tasmania and the Department of State Growth.