The latest figures from the Tasmania Visitor Survey for the year ending June 2018 reveal continued visitor growth for the Cradle Coast region.
Growth in all regions increased on the previous year, with Cradle Coast achieving the highest growth rate (4 per cent) and increasing its total share of the state’s visitors.
“It is great to see that all regions have experienced growth in the year ending June 2018, with the Cradle Coast region receiving the highest rate of 4 per cent growth,” Tourism Tasmania CEO John Fitzgerald said.
Tasmanian visitor numbers are up 2 per cent to a record 1.3 million, and annual visitor expenditure is up 6 per cent to a record $2.4 billion.
State wide growth in visitor numbers for the June 2018 quarter is up 6 per cent from the corresponding quarter the previous year.
Visitation in the Cradle Coast region is up 15% on the same quarter last year, compared with 6% growth state wide: 5% in the south and 9% in the north.
“The figures released this week show the Cradle Coast Authority’s (CCA) approach is working,” said Regional Tourism Manager, Daryl Connelly.
“Over the past year or so, our small but hardworking team has implemented a strategic and focused approach toward showing off what this region has to offer.
“Tourism operators and council staff have been working exceedingly hard alongside us, and truly deserve a pat on the back.”
Mr Connelly said the future was looking bright for regional tourism, with CCA and its member councils working together on events and industry development.
The Tasmanian Tourism Snapshot is published every quarter using the latest figures from the Tasmanian Visitor Survey (TVS), the International Visitor Survey (IVS) and the National Visitor Survey (NVS).
The Snapshot provides a statistical overview of international and interstate visitors to Tasmania, as well as intrastate travel by Tasmanians.