The Cradle Coast has led the state in growth in visitor numbers, compared to the same time last year.
According to the most recent Tasmanian Visitor Survey (TVS) results, total visitation to Tasmania reached 1.3 million for the year ending September 2018, an increase of one per cent on the previous year.
The Cradle Coast region showed the strongest growth rate of 5 per cent, with all other regions (south, east and north) experiencing growth of one per cent on the previous year.
Cradle Coast visitors for the quarter from July through to September 2018 have increased by 6 per cent (82,136 compared to 77,144 for the same period last year).
“This is welcome news, and the TVS figures show that our approach as a region is working,” Cradle Coast Authority CEO Daryl Connelly said.
“There is much to offer, and the Cradle Coast Authority’s (CCA) small but hardworking team has implemented a strategic and focussed approach to showing off the Cradle Coast. Tourism operators and staff from the region’s nine councils have been working exceedingly hard alongside us, and truly deserve a pat on the back.”
“Our food and beverage offerings are increasingly a key attractor for visitors to our region, and we are looking forward to launching a campaign that focuses on our producers, growers, operators and makers in March,” Mr Connelly said.
The strong numbers follow on from the equally impressive April-June 2018 quarter for the Cradle Coast, which saw an increase of 15 per cent of visitors for the same period in 2017.
“Much of the extra visitation has come from people who are bringing their cars over on the Spirit of Tasmania,” Mr Connelly said.
“These visitors stay longer, spend more and disperse further into our region, beyond our major tourism attractions. And that is why CCA continues to impress upon the State Government the importance of developing a food-themed north-west drive journey before the new Spirits come on line in 2021.”
Tourism Tasmania provides the Regional Tourism Organisations with quarterly regional tourism snapshots to provide insights into the profile and characteristics of visitors to Tasmania and the regions.