The stories behind the Cradle Coast’s celebrated food and beverage experiences are central to the Cradle Coast Authority’s (CCA) latest tourism campaign: Taste the Local.
Launching on Monday, March 4, Taste the Local – the first of three targeted campaigns for the regional tourism organisation for 2019 – focuses on helping visitors to “be a local” – experiencing markets and restaurants, and also how to “meet the local” – through interactive experiences and authentic engagements with producers.
The campaign celebrates the Cradle Coast’s point of difference: a laid-back lifestyle with access to some of the state’s finest food and beverage.
“For any foodie visiting Tasmania, our patch is the must-see destination,” CCA CEO Daryl Connelly said.
“The agritourism sector here has both a solid foundation and boundless potential; we punch above our weight when it comes to both agritourism and entrepreneurship.”
“The Cradle to Coast Tasting Trail, spanning from Circular Head to Deloraine, is a credit to the operators who make it tick and forms a central part of this campaign.”
One of the region’s agritourism operators Guy Robertson and his business Mount Gnomon Farm features in the campaign.
From its early days as a small rare-breed pig farm, Mount Gnomon now includes a restaurant (using produce from their own garden), its pork products are on some of the country’s best restaurant menus and available at markets, while events have been added into the Mount Gnomon mix, and an apple orchard is growing fruit to one day supply an on-site cider bar.
“There is such depth of diversity here,” Mr Robertson said. “From avocadoes to organic cheeses, berries to craft beer, cider, wine and rainforest honey. Lush coastal pastures feed cows, lamb and pigs, while our oceans deliver lobster and fresh seafood. This is a great opportunity to showcase that.”
“This region has such untapped potential for visitors to come and take their time to really see it, experience the produce growing and taste it fresh,” Mr Robertson said.
Marketing material will be delivered throughout the campaign, which runs from March through to May. In addition to digital advertisements, a partnership between regional food showcase Share Plate magazine, the Cradle to Coast Tasting Trail and Cradle Coast Tourism has allowed for a feature in the latest edition of Share Plate, as well through their social media platforms.