The most recent Tasmanian Visitor Survey (TVS) results reveal another quarter of consecutive growth for tourist numbers to the Cradle Coast region.
For the year ending December 2018, the Cradle Coast region welcomed 529,000 visitors, compared to 508,100 for the same period in 2017 – an increase of 4 per cent or 20,900 people.
The TVS results also confirm the Cradle Coast is the only region to boast continual upward growth since December 2017.
“These results validate the hard work of our operators and everybody else who contributes to the visitor economy. They also show that CCA’s approach to marketing the region, is working,” Cradle Coast Authority CEO Daryl Connelly said.
“We are very focused on maintaining the momentum and making sure that visitation is spread right across the region.
“The Coastal Pathway, our marketing mentoring program and Award Winning Tasmania, the 26-episode television series being produced in partnership with Ben Milbourne, which focuses strongly on the exceptional food and tourism experiences right across the Cradle Coast, are just a few examples of that,” Mr Connelly said.
“We want to see a new fund made available to help our tourism operators grow their businesses, and we are lobbying hard for this in the lead up to a federal election.”
The total number of interstate visitors to Tasmania for the year ending December 2018 was 1.11 million, up 5 per cent from 1.06 million the previous year. Visitor expenditure is up 5 per cent to $2.46 billion. Cradle Coast received the highest growth rate of 4 per cent with the East Coast down 3 per cent.