Strategic Intent: to make visiting the Cradle Coast Region a year-round proposition for leisure travellers.
Events, festivals, sporting events and business events help grow awareness of destinations as a diverse and attractive place to visit, and as a result, can directly drive visitation to the Region. Tasmania has an active events and festivals calendar while the councils in the Region have their own Festival and Event Strategies.
CCA works in this space with event managers to build capability, capacity and community, as well as to promote events and drive visitation to the region.
Regional festivals, events and arts strategy
A five-year strategy has been completed and includes an implementation plan as well as a practical events management toolkit for operators. The implementation of this strategy commenced in July 2018, with two event workshops and the delivery of a practical event toolkit to councils.
Cradle Coast Regional Festivals, Events and Arts Strategy and toolkit