Building capability, capacity and community
Strategic Intent: to strengthen the industry from the inside out and effectively collaborate with the Region’s stakeholders to grow tourism in the Region.
Tourism contributes greatly to the Region’s economy; offering $421million in expenditure, supporting 7,449 local jobs.
We have a passionate industry with nine local tourism associations, eight (yellow i) visitor information centres and over 1,200 businesses related to the visitor economy.
We work with our industry to support and leverage training opportunities, pool resources and insights, agree on shared priorities and leverage the opportunities for driving growth.
Cradle Coast Marketing Mentoring Program
We are excited to announce the launch of a brand new digital marketing training opportunity for tourism operators – the Cradle Coast Marketing Mentoring Program!
Facilitated by experienced tourism marketing professionals, Paige Rowett and Rebecca White from Tourism eSchool, the Program has a focus on learning marketing strategy alongside practical implementation instruction.
The free program (valued at over $1,000) has been customised for the region to build digital marketing capacity, enhance networks between local operators, and foster collaboration and consistency online across the Cradle Coast.
From May – August 2019, Paige and Rebecca will work with the participants in a mentoring capacity to:
- Increase knowledge and assurance in choosing and implementing digital marketing tactics that are aligned with their customers and markets
- Increase confidence and motivation to implement marketing tactics to drive real conversions for their business
- Grow into an influencer and leader in digital marketing, to support the Cradle Coast Region and Tourism Tasmania with their marketing goals
- Have the opportunity to network and collaborate with other like-minded, enthusiastic tourism business owners.
For more details on the program, including module topics and timelines, scroll to the bottom of this page for the program flyer.
Frequently Asked Questions
Do I have to attend all sessions? What happens if I’m unable to attend one? Can I catch up?
Yes, we highly recommend you attend every session, especially the Live Workshops 1 and 6. All the module dates are scheduled in advance, so you can hopefully free up your schedule to attend.
However, we know life happens. Therefore, if you can’t make one of the 6 Workshops/Webinars live, they will all be recorded and saved in the Member Portal on our website, so you can watch them at a time that suits you.
I don’t have a computer; can I sit with somebody else to do the module?
Yes, you can certainly sit with someone else to do a module. Just make sure you are both in a quiet location, so you can hear the webinar clearly. You can also able to watch the live webinar on smartphone or ipad.
How will you monitor attendance?
The GoToWebinar webinar software we use will tell us who has come into each webinar, and how long they stayed.
Do I get anything at the end of this? Certification or otherwise?
Yes, a Certificate of Participation will be provided to everyone in the program.
I’m not sure what level I’m at or if this program is for me. How can I find out whether I would be suitable to attend?
This program most suited to Tourism Brands who are established, have a website and are using Social Media and Online Review Website (such as TripAdvisor). If you are still unsure if the program is right for you, Cradle Coast can put you in touch with Tourism eSchool directly to discuss.
How much time should I set aside to do the program?
In addition to attending the Live Workshop (2 x half days) and Webinars (2 x 1.5 hours), we recommend you put aside 1 – 2 hours a week to ensure you don’t lose momentum with the Program.
This time includes reading the workbooks, carry out the module’s tasks and interacting on the private forum. We also have a schedule break during July school holidays to allow you to catch up on tasks.
Do I have to do homework?
Yes, if you want to apply what you have learnt in your organisation! Each of the 6 modules will have a list of Tasks to complete to help implement your learnings. When learning something new, the best way to really take on board a new concept is to take some action with it.
Each Task in a Module is an activity that should be undertaken in your organisation anyway. We don’t set any Tasks just for the sake of it. Each task contributes towards you implementing more effective marketing tactics in your tourism brand.
An example tasks would be “Review and Optimise your Google My Business Listing for the following: Correct map location, Correct contact details, Up to date photos, Answer any unanswered Q + A, Review Notifications turned on, Category of listing correct, Adding Posts when relevant” etc.
How is homework marked/assessed?
If you would like your tasks checked, Paige and Rebecca are very happy to review and provide feedback and advice on the work you have done.
However, as we know Tourism Operators are busy with their day to day operations, we only set recommended completion times for Tasks, not concrete deadlines.
All the Tasks that are set for completion are review, optimisation and implementation of a Marketing Tactic that you should be doing in your organisation anyway.
Who is paying for this?
The program is free for Cradle Coast operators and has been funded through the Australian Government’s Building Better Regions Fund and Cradle Coast Authority.
If you need assistance with any area of Tourism, please don’t hesitate to get in touch