Driving demand

Strategic Intent: to increase the desirability of the Region as a travel destination, inspiring more people to visit, stay longer and spend more.

CCA supports the communication of the right local stories and brand messages to the right visitors, on the right platforms, at the right time, by the right people.

CCA also contributes to, leverages and supports the marketing activities of Tourism Tasmania and transport partners who bring customers to the region via air and sea.

Visitors respond most strongly to messages with an experiential, storytelling focus, particularly around Tasmania’s competitive advantages of accessible wilderness experiences, rich heritage and paddock to plate experiences.

To build visitation and spend in the Region, we focus on those experiences of which the Cradle Coast Region have the competitive advantage and better tell stories that support these experiences related to our six key themes:

Marketing Resources