Projects and activities that increase the desirability of the Region as a travel destination, inspiring the right people to visit, stay longer and spend more.

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Activating events

Projects and activities to make visiting the Cradle Coast a year-round proposition for travelers.

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Western Wilds

The Western Wilds is a unique drive experience that will encourage visitors to explore and experience the wilderness of Western Tasmania. It  has been led by the Tourism Industry Council, Destination Southern Tasmania and the Cradle Coast Authority.

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Industry development

Projects and activities to strengthen the industry from the inside out and effectively collaborate with  stakeholders to grow tourism in the Cradle Coast.

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Destination Action Plans

DAPs are action-focused plans that identify specific priorities and actions that will contribute to the achievement of agreed objectives. The primary purpose is to improve visitor satisfaction in destination. Read the DAPs

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