Cradle Coast Authority, Council & Government Tasmania


What's been happening?

The latest information from the Cradle Coast Authority.

Western Journeys driving tourism dispersal to state’s west

Making travel easy for visitors by breaking the island into a series of iconic and distinct journeys is the motivation behind the Western Journey Project.

Developing a user-friendly touring route that takes in destinations, experiences and the iconic West Coast wilderness along the way allows for opportunities to better engage touring visitors in the many different experiences and destinations on their journey as they travel through western Tasmania. 

“This is an exciting collaboration between the Regional Tourism Organisations and councils that boasts great potential for tourism operators on the West Coast,” the Cradle Coast Authority’s Theresa Lord, Manager, Regional Tourism said.

“We are looking forward to the issues we have with dispersal being addressed by keeping visitors in the area longer to truly experience one of the most diverse, historic, spectacular, challenging yet rewarding drive journeys anywhere in Australia.

The Cradle Coast Authority as the Regional Tourism Organisation has been working with the West Coast Council by delivering a Destination Action Plan (DAP) that prioritises: 
increased visitor length of stay;
increased visitor dispersal (geographically and seasonally);
as well as information provision, way finding, interpretative signing and storytelling.

 “Both the West Coast Wilderness Railway and The Unconformity Festival were just last week recognised at the Tasmanian Tourism Awards as the best in the state, so the experiences are there, but introducing the Western Journey will now assist with dispersal.

“I’m looking forward to this new west coast journey attracting more visitors travelling from both the north and south to spend time and money across the west coast region.

“The success of the Great Eastern Drive is inspirational, and we know car travel is an increasingly popular mode of travel for many of our visitors to Tasmania,” Ms Lord said.

Passengers on the Spirit of Tasmania increased in 2016/17 by four per cent to 433,925 – the highest figure reported since 2004 and these passengers spent more than $540 million in Tasmania.

“This is a great outcome for Tasmanian businesses and the economy as those who arrive via the Spirits traditionally bring their cars, stay longer and visit more regions than those that arrive by air.” 
The Tasmanian Government will contribute $500,000 to the Western Journey project which will be led by the Tourism Industry Council Tasmania in partnership with Destination Southern Tasmania and the Cradle Coast Authority.

PICTURED: Tasmanian Premier and Minister for Tourism Will Hodgman with the Cradle Coast Authority’s Manager of Regional Tourism Theresa Lord (left) and CEO of Destination Southern Tasmania Melinda Anderson at Lake St Clair for the official launch of the Western Journey Project.  

Injection of new talent for Cradle Coast Tourism Executive
The Cradle Coast Authority welcomes new members to its tourism advisory committee responsible for driving the region’s visitor economy. 

The new members bring skills including marketing, business development, education and tourism which will help guide the Cradle Coast Authority through an unprecedented time of visitor growth in the tourism sector.

The committee provides expert advice to the Cradle Coast Authority’s regional tourism team.

The 10-member committee assists the CCA by supporting the creation of local, regional and state partnerships, and strategies to ensure that the region maximises its tourism potential, and the Cradle Coast region experiences visitor economy growth. 

Cradle Coast Authority tourism committee Chairman Rod Stendrup said the new members’ skills would assist the CCA to capitalise on increased numbers visiting Tasmania and the Cradle Coast region.

 “We are thrilled to have secured committee members who have skills across marketing, business development, the public sector and established tourism experiences,” Cradle Coast Tourism Executive Chairman Rod Stendrup said. 

Anthony Brown manages tourism success story the West Coast Wilderness Railway. He brims with passion for the tourism industry in Tasmania, particularly the West Coast.

Catherine Stark owns and operates Tasmanian artisan brewery Seven Sheds with her partner, beer writer Willie Simpson and has also steered the Cradle to Coast Tasting Trail member committee.

Daryl Connelly is a founding director of Switch Tasmania, where he is now Executive Officer and Principal Business Advisor and Coach. Daryl’s diverse work experience spans agriculture, food manufacturing, hospitality and retail. 

Sheree Vertigan is an education leader with more than 25 years executive experience. She was recognised in June 2017 for her significant services to education by being named as a Member of the Order of Australia.

 “We are working collaboratively on strategies that increase dispersal as a knock-on effect of the increased visitor numbers Tasmania is currently enjoying,” Mr Stendrup said.

 “We have incredible experiences on Tasmania’s north-west,” Cradle Coast Authority CEO Brett Smith said.

“But often those who do come here express concern that they ran out of time to do everything, or they were unaware of so much that is on offer to visitors.

 “We are working towards improving that situation via industry development and clever marketing strategies, and look forward to the new committee members’ involvement in those plans.”

 The CCA works in collaboration with Tourism Tasmania and local tourism associations to deliver strategies and programs at a regional and local level for the King Island, and the north west and west coasts of Tasmania.

The CCA would like to thank and recognise John Dabner, Debbie Grice, Caroline Nissen and Stuart Jones for the contributions they made to both the executive committee and the wider tourism industry.

Funding for new section of Coastal Pathway welcomed


The Cradle Coast Authority today welcomed the State Government’s commitment to one of its priority regional projects.

The next stage of the Coastal Pathway will see a 13-kilometre section linking Wynyard and Cooee, with the State Government committing $1.86 million.

The $3.7 million project – jointly funded with the Waratah-Wynyard and Burnie City councils – will be the first section of the Pathway to cross a council, boundary by linking Wynyard and Somerset to Burnie.

“This is a major priority of the Cradle Coat Authority acting on behalf of our local Councils,” said Sid Sidebottom, Chair of the Cradle Coast Authority Board.

“It’s great news and it is now adding another piece into a large jigsaw which makes up the shared pathway along the North-West Coast, the most stunning country in Australia, if not the world.” 

“We are grateful to the State Government and we look forward to working with both the State and Federal parties to get further co-funding to fill in more of the gaps along the pathway.”

“It has economic, social, and health and wellbeing benefits, as well as being a major attractor, not only to people in Tasmania, but to national and international visitors. 
“It will just be one more attraction that will make people want to visit the Coast to experience the fantastic lifestyle and its benefits.”

The Coastal Pathway, when complete, will connect the communities of the North-West Coast of Tasmania from Wynyard to Latrobe, covering approximately 110 km of shared walking / cycling pathways. 

"What recently opened-up the opportunity for a track from Burnie to Wynyard was the use of the old railway corridor, which previously wasn't on the table,” Cradle Coast Authority CEO Brett Smith said. 

“We look forward to working with the Councils to secure funding to bring about this fantastic project to help secure great outcomes for the region.”

PICTURED (FROM LEFT):  Keith Price, who is a member of the Coastal Pathway Steering Committee, Waratah-Wynyard Mayor Robby Walsh, CCA Chair Sid Sidebottom, Burnie City Mayor Anita Dow, CCA CEO Brett Smith, Braddon Liberal MP Roger Jaensch
 and Manger, Regional Tourism Theresa Lord.