Cradle Coast Authority, Council & Government Tasmania


What's been happening?

The latest information from the Cradle Coast Authority.

Funding boost for Cradle Coast tourism operators

We are excited to announce the launch of a brand new digital marketing training opportunity for tourism operators

Co-funded by the Australian Government through the Building Better Regions Fund and Cradle Coast Authority, the Cradle Coast Marketing Mentoring Program is an exciting opportunity for the Cradle Coast tourism industry to enhance their knowledge and skills in digital marketing to drive sustainable growth for the region. 

The program will be delivered through a mixture of in-destination workshops and online webinars.

The Program has been customised to build digital marketing capacity, enhance networks between local operators, and foster collaboration and consistency online across the Cradle Coast.
Facilitated by experienced tourism marketing professionals, Paige Rowett and Rebecca White from Tourism eSchool, the Program has a focus on learning marketing strategy alongside practical implementation instruction.

From May-July 2019, Paige and Rebecca will work with the participants in a mentoring capacity to: 
Increase knowledge and assurance in choosing and implementing digital marketing tactics that are aligned with their customers and markets
Increase confidence and motivation to implement marketing tactics to drive real conversions for their business
Grow into an influencer and leader in digital marketing, to support the Cradle Coast Region and Tourism Tasmania with their marketing goals 
Have the opportunity to network and collaborate with other like-minded, enthusiastic tourism business owners

Who is it for?
This program is open to tourism businesses and event managers who: 
Are already actively marketing their business or an event.
Are ready to activate intermediate to advanced level marketing tactics - Understand the value of marketing, have the time and motivation to implement learnings and report on successes.
Are proactive industry participants.

To submit an expression of interest, please go to the Survey Monkey survey here 

If you have any questions about the program, please contact Chelsea Bell.

For more details of the program and what is covered, please download this information flyer.

Region’s best recognised in state’s premier tourism awards


The Cradle Coast region can boast 11 operators, events and experiences short-listed for gongs in the state’s premier tourism awards.

The Tasmanian Tourism Awards - held in Hobart in November – recognises the state’s best.  

Among this year’s finalists is last year’s Hosted Accommodation winner - Wynyard’s Alexandria Bed & Breakfast; West Coast Wilderness Railway, which won the state’s best Tourist Attraction in 2017, and Wonders of Wynyard Exhibition and Visitor Information Centre, which picked up the award last year for Tasmania’s best Visitor Information Service. 

“It is fantastic to once again see businesses from every corner of the Cradle Coast region being recognised as finalists this year,” acting Tourism Manager Daryl Connelly said.

“Having volunteered as an awards judge, I know exactly how tough the criteria are and how significant it is just to make the cut as a finalist, let alone receive gold, silver or bronze. 

“On behalf of the team here at Cradle Coast Authority (CCA), I’d like to congratulate all concerned and wish them the very best for the awards ceremony in November.”

The 16TH Australian Masters Games, held across the Cradle Coast region in October 2017, has also been shortlisted as a finalist in the Festivals and Events category.

“The region’s councils through the CCA were instrumental in securing and implementing the 2017 Australian Masters Games,” Mr Connelly said. 

“The recognition isn't just about the fantastic event, it's about the region and the community uniting to solve problems and give visitors an exceptional experience while delivering a great Masters Games.

“I believe our region stands more to gain from tourism than any other corner of the island and it is these finalists – passionate, hard-working people who push beyond excellence – who will pave the way for future generations of tourism entrepreneurs.”

Tasmanian Tourism Awards - Cradle Coast finalists 
Alexandria Bed & Breakfast
16th Australian Masters Games (2017)
Cradle Mountain Canyons 
Gordon River Cruises
Tassie4Kids Tasmanian Travel Site 
The Ark Stanley 
The Rustic Hut Bush Retreat 
West Coast Wilderness Railway 
Wonders of Wynyard Exhibition and Visitor Information Centre
World Heritage Cruises 

Tasmanian Tourism Awards - People’s Choice 
Strahan ATV Adventures 
World Heritage Cruises

Agreement on a National Energy Guarantee important for region’s future


The Cradle Coast Authority has called on all states and political parties to agree to a National Energy Guarantee (NEG).

The Chair of the Cradle Coast Authority, Sid Sidebottom said the continued arguments over energy policy were inhibiting future investment and jobs in the region. 

“The Cradle Coast region can play a central role in supplying clean energy into the National Energy Market, with pumped hydro and wind farms,” Mr Sidebottom said.

Combined with investment in additional Bass Strait interconnectors, it is projected the NEG could release more than $5B in public and private investment and create some 3000 jobs in the region.

 The Cradle Coast region can not only provide clean, green power, but can provide the security of supply for Tasmania and mainland states and help support cheaper power prices.

“A national agreement on a National Energy Guarantee can significantly pave the way forward for certainty of investment as well as help secure guaranteed supplies of cleaner, cheaper energy across the nation,” Mr. Sidebottom said.

The CCA’s Chief Representative and Central Coast Mayor Jan Bonde said that a nationally agreed energy guarantee provided great opportunities for the Cradle Coast community spread across the region’s nine councils. 

“This is such an incredible opportunity for the people in our region and Tasmania,” Mayor Bonde said. 

“If the Government is truly committed to regional development, then this is a significant moment to embrace it.

“We call on all states and political parties to support a NEG at the COAG Energy Council on Friday, so investment can be unlocked and certitude given to further investment; not only in our region, but in other regions across the country.”