Almost 100 Cradle Coast tourism operators will be given the opportunity to boost both their business and marketing skills thanks to a tourism marketing program.

Cradle Coast Authority (CCA) as the Regional Tourism Organisation has been awarded a $35,000 grant from the Australian Government’s Building Better Regions Fund to implement a Destination Marketing Mentoring Program.

Co-funded by CCA and the Australian Government, this Program is an exciting opportunity for the tourism industry to enhance their knowledge and skills in digital marketing to drive sustainable growth for the Cradle Coast region and their own business.

Facilitated by experienced tourism marketing professionals, Paige Rowett and Rebecca White (pictured above), from Tourism eSchool, the Program has a focus on learning marketing strategies alongside practical implementation.

“We are thrilled to be able to provide this opportunity to tourism operators in our patch,” acting Tourism Manager Daryl Connelly said.

“Paige and Rebecca are held in very high esteem around the country, and they have worked with CCA before.”

The project is a result of the outcomes identified in Destination Action Plans and the Regional Marketing Strategy.

The project aims to build capability, capacity and community by mentoring operators

to reach the region’s ideal customers and to increase product knowledge and spend in the region.

“Our member councils are absolutely committed to growing the visitor economy,” Mr Connelly said. “Helping tourism operators remain abreast of the latest marketing skills and trends is a vital part of that.”

The Program has been customised for the Region to build digital marketing capacity, enhance networks between local operators, and foster collaboration and consistency online across the Cradle Coast.