With the focus firmly set on the region’s many stunning short walks, the Cradle Coat Authority has partnered with footwear and activewear giant Merrell to showcase its new campaign.
The Short Walks campaign promotes walks and trails which have been beautifully captured by adventure photographer Jess Bonde.
The campaign also features an incredible prize package (valued at almost $5000), with Tarkine Trails providing a trip for two on the Tarkine Trails four-day tour, and a $1000 travel voucher from Helloworld Travel.
Merrell Australia will promote the campaign and competition throughout its 20 stores nationally, as well as its vast email subscriber network, social media platforms and website.
“People are increasingly using their holiday time to do something active and really connect with nature,” said Regional Tourism Manager, Daryl Connelly.
“Short walks provide an affordable and accessible way of doing that, and our corner of the island is literally covered with them.”
“We hope the campaign inspires visitors to travel to the Cradle Coast, and we are really excited to have Merrell and Tarkine Trails on board.”
Greg Irons, the director and owner of Tarkine Trails, believes walking is a fantastic way to engage with the landscape.
“The beauty of the Cradle Coast is that no matter how long the walk the connection felt through the beauty, history, and fine local produce, will provide an experience that will never be forgotten,” Greg Irons said.
“While there are many magnificent parts of Tasmania, for me the jewel in the crown is the prehistoric forests of North-West Tasmania. takayna is the hidden gem many people experience, long after they’ve walked the well-known tracks around the state, but for me it is the most beautiful. Walking through this ancient rainforest is well worth a visit to Tasmania in itself.”